U.S. marketers raised their mobile ad budgets by 7-8% in Q4 2011, but may wish to boost them further. Mobile ad outlets, e-readers and tablet computers specifically, nearly doubled in market reach,…
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Mobile Ad Space: Ownership Doubles of Tablets, E-Readers Since December
CNN’s iReport, its citizen journalism news community, announced this week it had passed the 1 million mark for registered contributors. iReporters contribute stories on practically any topic,…
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CNN Signs Millionth “iReporter,” But One Advertiser
Time Warner Inc. cut the ribbon yesterday on its Medialab for research and development, housed at its New York City headquarters. Its purpose is to study consumer behavior, evolving media habits and…
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Time Warner Opens Medialab to Research Consumer Behavior
Beauty and lifestyle magazines continue to lead the pack among ad gainers. Cond
Nielsen has released its tally of unique U.S. video viewers for December 2012. All told, 164.3 million viewers streamed more than 22 billion videos, and spend more than 5 hours each watching online…
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Nielsen’s Top Online Video Destinations for December: Rich Ad Opportunities
Missouri’s Lee’s Summit R-7 School District is weighing advertising on school buses as a revenue generator. The move would require passing enabling legislation by the Missouri General…
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School Bus Advertising: Controversial, but Inexpensive and Gaining Ground