Katie Couric and CBS News have once again logged a ratings low. CBS Evening News has pulled an average of 4.89 million viewers in the last two weeks, its lowest ratings ever in the 20 years Nielsen…
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Couric Begins Year 5 on CBS News, Faces Ratings Low, Ponders Future
CBS’s marketing campaign for the remake of Hawaii Five-0 – a show that is already in the top 10 new shows in terms of online buzz for upcoming series – includes commercials on the network, spots on…
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2010 Fall Season Preview: ‘Hawaii Five-0’ Nabs Buzz, Big Marketing Blitz
Conan O’Brien’s upcoming show on TBS is pulling between $30,000 and $40,000 for :30 spots, a figure comparable to the cost for ads during The Tonight Show on NBC, and CBS’s Late Show with David…
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Ads during O’Brien Show on TBS Run to $40K
Do you doubt the vitality of the traditional evening-news broadcast? Just spend some time with CBS News correspondent and you might see things in a new light, writes Jon Friedman.
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Jon Friedman’s Media Web: CBS’s Mason: ‘We have a different audience’
Michael J. Fox has signed on for a role on the CBS drama “The Good Wife,” Entertainment Tonight reported Friday.
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MediaDailyNews: Fox Returns To TV In ‘Good Wife’
CBS’ “Big Brother” posted the best ratings for a network prime time show on Thursday, a 2.5/9, despite stronger competition from the NFL.
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MediaDailyNews: Reruns of ‘Brother’ Bests NFL