Why social media needs to learn the marketing basics

Given that it pays my wages, I’m not supposed to let you know that social media isn’t the be-all-and-end-all for marketers everywhere, but try as I might I still can’t quite come up with enough reasons to ditch your other streams and hand your marketing keys over to Zuckerberg just yet.

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Why social media needs to learn the marketing basics

Orbital Marketing Services completes company rebrand

Orbital Marketing Services Group (OMSG) plans to “leverage the synergies” of its print, mailing and fulfilment businesses following a company rebrand.

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Orbital Marketing Services completes company rebrand

Stop tobacco marketing, for kids’ sake

Did you know that tobacco companies concentrate their marketing efforts in convenience stores, a place where 75 percent of teens shop at least once per week? Have you considered the effect of the large displays of tobacco, called “powerwalls,” or the average of 18 tobacco ads per store?

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Stop tobacco marketing, for kids’ sake

PowerDirect Marketing Named on 2010 Inc. 500|5000 List

PowerDirect Marketing, the category leader in front-door media & marketing services, today announces that it again has been ranked among the fastest-growing companies in America by Inc. magazine.

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PowerDirect Marketing Named on 2010 Inc. 500|5000 List

Marketing Charts Roundup 9-2-10: Why Consumers Like Facebook | Top Sports Earners

Following are more recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts. Online…

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Marketing Charts Roundup 9-2-10: Why Consumers Like Facebook | Top Sports Earners

Interactive Marketing Roundup 9-2-10: Top 10 Viral Videos Ever

Here’s a round-up of some of today’s top interactive marketing stories. For more in-depth coverage of the interactive space, visit our sister site, MarketingVOX. —Advertisers don’t like the paywalls…

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Interactive Marketing Roundup 9-2-10: Top 10 Viral Videos Ever