According to a recent Nielsen analysis of mobile use, African-Americans use the most cellphone voice minutes every month, averaging more than 1,300. Hispanics are the next most talkative group, at 826 minutes a month. And, even Asians/Pacific Islanders, with 692 average monthly minutes, talk more than Whites, who use roughly 647 voice minutes a month.
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Research Brief: Who’s That Talking?
Purchase intent for PepsiCo’s AMP Energy drink nearly tripled after an eight-week campaign on Gas Station TV, according to results from a Nielsen study of the campaign, GSTV announced. The study,…
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AMP Campaign via Gas Station TV Sends Purchase Intent Soaring
Global Ad Spend jumped by 12.5 % year on year during the first quarter of 2010 to a whopping $110 billion. Spending at rate-card values which was slipping for the past 18 months surged ahead, boosted by strong results from Latin America and Asia Pacific which lead the rally as per the recent Nielsen AdView
In the battle for our digital attention, social media appears to be winning. According to Nielsen, social networking is now the most popular activity online.
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Social media claims more of our attention. But email’s not dead yet.
A report by Nielsen Online, entitled “What Americans Do Online” and released late Sunday, describes changing Internet use during a period of intensifying competition in an industry centered in Silicon Valley.
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Internet users seen spending more time on Facebook, less on e-mail
Important revelations related to Nielsen’s plan to begin reporting ratings for TV viewing via the Internet came to light during a client briefing Tuesday morning, including the fact that Nielsen currently has no means of metering Apple computers and it will not necessarily measuring viewing done via all other computer operating systems in its sample households.
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MediaDailyNews: Nielsen: ‘I’m A PC,’ Confirms Inability To Measure TV On Apple Computers